AI Insights with Shafina Hassam: AI and Enterprise Content Management Q&A
Companies across every sector are seeking ways to leverage AI to drive greater efficiencies, productivity and business insights that provide a competitive edge. Enterprise Content Management (ECM) is one area where AI can play a vital role.
Recently, Shafina Hassam, Director Customer and Partner Success at HELUX and a leading expert in implementing information management systems to enable productivity built for end users, sat down to discuss the growing intersection of ECM and AI.
We know that AI is everywhere but what’s driving the trend towards leveraging AI in ECM?
AI is the most talked about trend in business today – and certainly the most disruptive technology. So, it’s no surprise that companies across every sector are currently exploring the many uses and benefits of AI.
A recent Forbes article highlighted the 9 key Advantages of AI in 2024 – citing benefits such as reductions in human error, facilitation of decision making, and 24/7 availability. Also flagged on the list was AI’s ability to handle ‘big data’ and drive efficiencies in processes and workflows—this was no surprise to HELUX, given the incredible potential for AI in ECM.
Other than human resources, data is the most valuable resource companies have today. The challenge is –in this information age— there is often an overwhelming amount of data to understand and assimilate.
That’s why companies rely on ECM systems, like SharePoint, to help them capture, store, analyze and automate their content. Emerging AI technology enhances ECM’s overall value proposition by reshaping how businesses manage, utilize, and leverage their content management systems.
AI enables organizations to process and analyze vast amounts of content more efficiently and turn unstructured data into actionable insights. It boosts the search functionalities within ECM systems—making it easier to find relevant information faster and with greater accuracy. Organizations can use AI to automate data entry, categorize, tag and analyze content, even understand context and intelligently classify and manage information—ultimately, increasing efficiency, productivity and collaboration while reducing human error (and all the frustration caused by looking for information!).
As AI technology continues to evolve rapidly, how will it continue to enhance the capabilities and overall value of ECM systems?
The evolution of AI technology is happening at a rapid pace and will continue to shape transformative trends in ECM systems. I expect this will involve expanding existing ECM capabilities as well as introducing new innovations that enhance organizational efficiency, analytics-based decision-making, and customer engagement.
Over the next two years I expect we’ll also see an emergence of more customized AI solutions for different industries. This will allow ECM systems to deliver more targeted value, driving greater alignment to business needs and objectives, and enhancing ROI, while addressing industry-specific compliance, content management, and operational efficiency requirements.
On a more individual level, AI will also evolve to more deeply understand the needs of unique users—delivering highly personalized and interactive content experiences based on preferences, behaviors, and prior interactions— seamlessly integrated across different platforms and devices.
AI and related technologies—such as machine learning and natural language processing— will continue on their current trajectory to make ECM systems increasingly intelligent, flexible, and capable of meeting evolving business needs. As a result, ECMs will become more autonomous, and capable of managing the whole content lifecycle with little human intervention.
HELUX is all about helping organizations manage content better. How does AI enable you to deliver on this vision for your customers?
AI augments companies with established ECM methodologies by introducing higher levels of efficiency, intelligence, and adaptability into their existing practices—driving competitive advantage.
HELUX is already leveraging AI with Microsoft Copilot to help our diverse clients to manage content more effectively. By automating routine tasks, reducing manual workload, improving accuracy, searchability and accessibility, we’re making it easier for organizations to find and utilize information.
In addition to refining their ECM approach for greater operational efficiency, we’re also using AI-enabled predictive analytics to conduct future content planning and compliance management. This ensures that clients’ ECM strategies are resilient and dynamic in the face of evolving business needs and technologies.
One specific area where we are currently delivering AI-enabled solutions for clients is in the migration process to SharePoint. Our products are automating the classification and tagging of content, ensuring efficient organization and easy retrieval in the new environment. Through intelligent data cleansing, AI discards redundant content and refines data quality before migration--greatly streamlining the transfer process. It also assists in structuring content within SharePoint for use with Copilot, while ensuring security and regulatory compliance. Even after migration, AI can generate valuable insights to optimize the SharePoint environment and support user adoption through continuous training and assistance.
Regardless of how we’re strategically leveraging AI for customers, all aspects of ECM deployment are delivered through HELUX’s differentiated blueprint model. This methodical, collaborative path to success guides clients through every stage of the content management journey, so they can go from feeling completely overwhelmed by data to making it a competitive differentiator for their organization.